CAVE joins MIP Cancun's new BrandStory Hub as strategic partner

MIP Cancun has announced BrandStory Hub, a new platform bringing together brands, agencies, producers, creators, studios, platforms, and investors to develop, finance, and monetize IP, and CAVE is on board as a strategic partner alongside Roadmap.

The initial participant roster speaks for itself: Adidas, PepsiCo, Grupo Tova, Heineken, OCESA Seitrack, and Samsung Ads. The Hub runs November 18 to 20 as a dedicated track within MIP Cancun 2026 at the Moon Palace Resort in Cancún, with programming that includes a reverse-upfront where brands lay out what they're actually looking for, a brands-meet-creators track inside the Co-Production Bootcamp, and an invitation-only leadership summit on the future of IP development and funding.

For a studio built between New York and Mexico City on the belief that brands can make culture rather than content, helping shape Latin America's marketplace for branded IP feels like home turf.

Read the full announcement at Señal News.